vadson
25.06.2007, 23:57
V-audience from more than 50 countries will see an advertisement of the largest Russian air carrier – Aeroflot on CNN international channel. CNN starts a new project dedicated to Russia, which will appear on TV next week will also include commercials of Russian companies. The advertising campaign of Aeroflot consists of 106 video clips 30 and 10 seconds.
Aeroflot has never had a wide-scale advertising campaign abroad, and when CNN addressed them with this proposal, the air company’s representatives got interested. The company`s aim is to increase the recognizability of the brand in other countries.
The advertising campaign has 2 stages: the first one will take place in Europe and Asia in June-July, and the second one – in America and Canada in September and October.
http://www.russia-ic.com/news/show/4216/
Вкратце - Аэрофлот запускает рекламную кампанию на канале CNN - 106 эпизодов длительностью по 30 и 10 секунд.
Aeroflot has never had a wide-scale advertising campaign abroad, and when CNN addressed them with this proposal, the air company’s representatives got interested. The company`s aim is to increase the recognizability of the brand in other countries.
The advertising campaign has 2 stages: the first one will take place in Europe and Asia in June-July, and the second one – in America and Canada in September and October.
http://www.russia-ic.com/news/show/4216/
Вкратце - Аэрофлот запускает рекламную кампанию на канале CNN - 106 эпизодов длительностью по 30 и 10 секунд.