Ну так переведи. По русски в двух других тредах написано.

As the Developer of Lock On, we at The Fighter Collection / Eagle Dynamics are tasked with creating the product while our Publisher Ubi Soft handles, among other things, the PR and Marketing responsibilities. Eagle Dynamics has submitted what we believe is the final version of the Demo to Ubi Soft. Despite a firm belief by Matt and me that the Demo would indeed be released for download this week, as well as being provided to various game magazines for inclusion on their CDs, a decision has been made by Ubi Soft management to wait on releasing the Demo online.

One of the questions you might be asking is why all the silence for the past few days on the forum by Matt and myself. Simple: The decision to postpone the release of the demo was being discussed by Ubi Soft management. I was asked to refrain from posting further reports. Ubi Soft will now be making any future announcements concerning the demo or release dates. There was nothing Matt or I could say during the past few days as we did not know what the final decision was going to be until management made their final decision. It was out of our hands. This decision involved managers in several Ubi Soft offices in several countries. Add to the mix the fact that Ubi Soft e-mail servers were down for days because of a virus attack and you can begin to see that this process took some time to reach a final decision.

My participation here on the forums has been to represent TFC/ED and answer your questions about Lock On and be a liaison to the community regarding the status of the development of the product. I’ve always been careful not to make promises and I try to use words and phrases like “no promises,” “planned,” “scheduled” and “when it’s ready” as I understand how expectations are created and build online. I am also aware and experienced in how often and easily they can be dashed. It is for contingencies such as this one that I do not like to give dates or make promises about things for which I do not have the ultimate decision making authority. I can only be so careful when giving the community status and news. Regardless of my best intentions, some of you will feel that we let you down. That was certainly never anybody’s intention. Nobody wants the product or the Demo finished and out to the public more than we do.

It is often a two-edged sword. Many of you want information and when we give it to you, even if it is wrapped in disclaimers and conditions, some of you feel we misled you and broke a promise when something changes. From my point-of-view, it is a no-win scenario. The alternative is to just say nothing which, for me, seems more difficult and restrictive than using good sense, being professional, and ensuring that I state things are subject to change.. Certainly all of you can see now why we are leery of providing exact dates when things are always changing due to development contingencies or by decisions and variables that are out of our control.

None of this matters to any of you when, at the end of the day, you are still disappointed because something you believed in and counted on, for which you had been told was likely to happen, doesn’t actually happen as planned. No matter how carefully I worded things, you expected the demo this week and now it is not going to happen. I share your pain because my expectations have not been met either. While this decision wasn’t mine, that doesn’t make things any easier for Matt, me, or any of you.

All of you have my personal apologies for the disappointment you are feeling, especially since my regular demo status reporting, of what I believed to be the actual demo release plans, created expectations that have now been dashed. I feel terrible about it and wish there was something I could do about it.

In the future I will no longer participate in official announcements. I’ve worked very hard to answer your questions about Lock On and provide information to the community. I am happy to continue to provide information and answer questions about Lock On specifically from a content and development prospective, but as the disclaimer in my signature block indicates, I do not speak for the Publisher. I never want to be placed in this situation again. Therefore, all the official announcements on this forum will be coming directly from Ubi Soft. In hindsight it was a big mistake for me to be involved in the announcement of the demo release when I never had final control of the demo’s release. I was working closely with Matt we both thought we were doing the right thing.

This is an unfortunate situation and I wish I could say or do something to make all of you feel better, but I can’t. I wish I was able to give you all a copy of the demo right now, but I can’t. I can understand why you are all disappointed and why some of you are angry. I have feelings about this situation as well, but I am going to keep them to myself as it would be inappropriate for me to do otherwise. This is a decision that was made at a higher level than Matt Wagner at Ubi Soft, so Matt has no other choice in this matter. He needs your support not more difficulties. Matt is also in a no-win situation regarding this demo release matter. I’m sure he is as disappointed as anyone, but we all have to remain professional and carry on. I choose to remain focused and dedicated to getting the product finished and I am confident that this is also Matt’s priority.

Therefore, I recommend that if you have something to say about all of this, please ensure that you express your feelings in a mature and reasonable fashion. Being emotional and going on the attack will serve no useful purpose and only make more work for the Moderators. Instead, make your feelings known in a calm and reasoned manner. If you decide to provide feedback to Ubi Soft then please remember that flames, insults, and poor manners are not going to make any of this any better or get you the demo any sooner. Express your disappointment if you must, but let’s keep it in one thread, keep it clean, and keep it mature and measured. A flame war would be counter-productive.

While you might not see or appreciate this, the good news is that Ubi Soft appears to be committed to a strong launch of Lock On. Their decision to coordinate the demo release with the major media outlets and magazines is good news in the long run. In the short run it is disappointing for all of the active forum members who have expressed your interest and support for this product and expected a demo this week. My understanding is that this decision was made by Ubi Soft as a means of coordinating the launch of the demo to coincide with its availability on magazine CDs and in promotional efforts by Ubi Soft and the Media. I have been told that when the final product is finished Ubi Soft has a promotional and marketing plan that they are putting in place to make this a big international launch with Press coverage and promotional efforts. I spoke to a Marketing Manager at Ubi Soft that I have known and worked with in the industry for over ten years. She assures me that the commitment is there to launch Lock On in a big way and that the retailers are very interested in this title. Let’s not let this incident cause the momentum to slip for Lock On. If Lock On is a success then there is a much better chance for this genre of products to expand and thrive.

Respectfully,
Carl